977 points by dotcoma 244 days ago | 639 comments on HN
| Mild positive Editorial · v3.7· 2026-02-28 12:10:42
Summary Digital Privacy Rights Advocates
This opinion article by John Gruber advocates strongly for digital privacy rights, using Apple's decision to send promotional notifications through its Wallet app as a case study. Gruber argues that user expectations of privacy in digital wallets are foundational and absolute, equivalent to the privacy of physical wallets, and that corporate violations of these expectations damage both user rights and trust in digital systems.
I feel vindicated for when I said that the moment Apple's line stops growing, they'll resort to monetizing their users like the rest of big-tech to increase their shareholder returns, and everyone here was like "Nooo, my sweet innocent publicly traded trillion dollar corporation would never betray me like that". Give it a few more years love, now they're boiling the frog.
I'm sure at some marketing meeting at Google, a VP racing for pole posiiton has wanted to green-light the idea of putting advertisements in their Wallet app.
With any luck this backlash against Apple is so significant that a red flag is waved so ferociously that Google will never blast an advertisement out to their Google Wallet users.
As the article outlines, I am sure that due to the sheer number of people who use Apple Wallet there was someone out there who had just bought an advance ticket to Superman and the moment they received a 'Transaction Successful' message this F1 advertisement notification popped up and had them wondering if Apple preserving their privacy really is a competitive advantage.
Apple without Ive and Jobs increasingly has a taste problem. Everything from their ads to things like this are just in really poor taste, and aren’t something that they would have done 15 years ago because they would have thought it was beneath their brand.
I like Apple, so I’m really hoping they bring on someone to solve this. Otherwise they’re on track to be the same as every other tasteless tech company.
The problem isn't sending an Ad to Wallet. It is the fact that Apple openly attack Ads, condemns Ads, talk about privacy as fundamental human rights, and then have targeted Ads, in a place / software / services where no body expected it to appear. And not everybody has the Ad, so by HN / Reddit / Internet definition that Ad is targeted.
The thing I used to like about Apple, even if you disagree with some of its decision. It is very coherent. It act as if Apple is a single entity even when it was a hundred billion market cap company. Compared to companies like Google and Microsoft, every product and services are like their own subsidiaries. Now Apple has become just another cooperate entity but with design team holding sufficient political power.
As I've said for the last ten years about Apple and ads, as soon as the momentum slows down, they will put ads everywhere and sell your data next if it keeps revenue growth up.
I am probably not the average computer user. I didn’t even receive this notification, but just reading about this makes me reconsider switching my devices from Apple to open source software. I have every possible ad blocked and I have been a happy user of Apple devices so far. But this behavior feels so scammy and cheap, not worthy of a premium brand.
This year for the first time I started carrying an Android along with my iPhone. I've had Apple phones exclusively since I got my first smartphone in 2012, and before now never had a wandering eye. But the moves Apple has made lately make me realize it is time to make sure I'll have a ripcord to pull if I need one.
It's not so bad. I would rather have an appliance than a computer as my primary phone, of course. But if Apple is leaving the appliance market, then thank goodness at least I have the skills to use a pocket computer safely.
Most don't have such skills. None should be required to. That's why it's good there should be a company like Apple around, at least as Apple has been. If I need to advise my older relatives never to upgrade, and help them source and maintain older iPhones, I guess I can do that.
> 4.5.4 Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges.
I got this ad, and ya, I was truly bewildered to get such an ad and then shocked that it came from my Wallet. I then spent the next hour searching how to disable this new marketing stream and it looks like nothing can be done. Anyway, glad to see I’m not alone here.
The Apple of old had a deep respect for their users. We paid for a product that tried its best to sweat the details and deliver the best experience possible. UX was king. Apple made hard choices and delivered minimal, thoughtful and delightful products. The motto was "less but better".
Today we have an Apple that keeps pushing new poorly thought out features. More and more they don't respect the user. Constant interruptions that don't serve the user, a ridiculous onboarding process with far too many screens, forcing their own products like Apple Music on people, not making design choices and making the user pick an option. We are so far from less but better and it's only getting worse. I wish there was a way forward for Apple, but I think it's just going to slowly die.
I have never said and rarely thought this before, but I really hope the person who came up with / approved this idea got fired for it. It’s rare that you see something so unbelievably stupid and destructive of the shared pool of trust, which Apple spent 30 years building, only for one self-interested PM to blow a chunk of it up for no gain.
If the person who came up with this reads this site, I hope they see this comment and think about how screwed the industry would be if everyone acted the way they did.
I feel like we need a CAN SPAM act that includes Smartphone notifications. And gatekeepers like Apple should probably simply be banned from placing any advertisements in push notifications.
The updates Microsoft has been making to add stuff the Windows lockscreen and start menu also seem like they should be at the least legally questionable.
And of course Google practically invented these things.
The irony is Apple is spending a fortune on their Secure with Apple marketing campaign, the one that ends with the Apple logo turning into a lock that clicks shut, and they’ve undone that, plus some, with the F1 campaign. This is a blunder of epic proportions and is illustrative of a company no longer in touch with their core identity and principles.
Apple also pushed a notification through the AppleTV app. I thought I had all notifications turned off (I turn off notifications from most apps on all devices, just because you think I need to see your messages doesn't mean I think that and most apps do not need notifications). Quite irritating. That was the point where I decided I would not see F1 in theaters, and if I ever do it'll be free streaming.
I ended up buying tickets but the Fandango checkout flow had so many pitfalls that I doubt this converted very many people .At least 10 screens including one saying “sorry you can’t use Apple Pay to redeem the coupon” (you had to go through a further checkout and then choose Apple Pay ).
They burned a lot of goodwill over a low conversion campaign. It reminds me of the U2 album that they snuck onto everyone’s phones, but even tackier .
"Like, what if you recently bought tickets to see another summer blockbuster movie? Using Apple Wallet? And then you got this ad? It’d be completely sensible to be spooked by that, and conclude that Apple Wallet is tracking you."
I am not in anyway agreeing with the tracking of people's activities and purchases, but if you use either of the main payment processor networks (VISA or MasterCard) then your purchase history is being tracked and sold to third parties.
Any choice of wallet app, or ecosystem (ie iOS or Android) will not make any difference.
What do you mean start monetizing ? I get adds for their Apple Arcade trial on top of my iOS settings main screen.
I really hate Apple - but what's stopping me from moving out of the ecosystem is that nobody else builds shit that works and is on same level. The M Pro series processor is only touchable by that one AMD chip you can't get anywhere. Windows is garbage and Linux is a part time job. Android is even worse in terms of spam and jank, and the only ecosystem that works is Google - where if you get locked out - you're just praying to HN/Google contacts that you didn't lose your access.
Ah, sweet vindication. Eventually the only company that doesn't do (all the) bad thing will start doing bad thing.
What you say seems likely, but then what. Should I throw my phone in the bin because it might be bad in the future, as opposed to being actually bad now?
Because Apple makes its money by selling you hardware and services, not by selling advertising. Companies ultimately serve whoever they make their money from; and none of the other big tech players have a comprehensive business model where the end user is the customer instead of the product.
And because it has positioned itself as the single most prominent privacy-conscious champion in big tech through repeated actions over the course of many years.
There are plenty of reasons to dislike Apple depending on where your priorities are (lack of openness and cultivating an ecosystem based on locking you into it by not interoperating with anyone else are great places to start); but it's hard to make an argument that anyone else in big tech even comes close to the amount of trustworthiness Apple has demonstrated for their users.
The fact that Apple actually pushing an ad to its users is headline news speaks volumes to the trust they've earned (and damaged by doing so). Do you think it'd make headlines if Google showed its users an ad? Or Microsoft? Or Meta?
Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in."
So, Apple explicitly advertises with privacy, which makes it very different from other big tech companies, and it seems justified to expect it to uphold its promise. "Privacy. That's Apple.", according to Apple.
I think this is a lot worse than the U2 thing. Operating systems bundle free stuff all the time. Even the Windows 95 CD had a Weezer music video on it.
The U2 album wasn’t spammy it didn’t interrupt people, it was in an appropriate place, and it was easily removed. Even if you didn’t want it, it’s reasonable to not consider it a problem.
This was outright spammy. It was trying to sell people something. It was in a sensitive place. And it was an attention-seeking, interrupting notification.
This shouldn’t have even made it onto the drawing board, and for this to make it into production at Apple is a sign something is seriously wrong there.
The whole forcing a U2 album onto people’s devices thing, which happened shortly after Jobs died, was the first time I, a former Apple fan, sat up and realized “wow, these guys are really losing their taste/tact!” Weird to think that was over a decade ago!
While Google may or may not refrain from putting ads in their wallet app due to this incident, the aggressive ways that they use to get me to use the wallet app have been off putting enough.
Every now and then, there is a full-screen popup on my phone that wants to onboard me into the wallet app. The only options I have are "yes" or "later".
Clearly a company that operates on the principle of "If the user doesn't want to, let's just nag them to death until they give up" is not to be trusted.
Yeah. One thing I learned working at a Big company is that companies are full of parasites who are there to get their promotion or salary increase and don't give a cat shit about users or mission or values. Honestly it sucked any joy out of my life but I am stuck here because of visa.
Jobs was no angel, but he did follow "build great things and profits will come" philosophy. Apple these days is run for profit: profits are clearly first, and good things might accidentally come as well as a side effect.
That would be ok, because competition, except these days the moat is huge: it is very difficult for a new entrant to compete.
Do you have links? Because every single time someone claims “everyone” on HN shared an opinion and I go check, the threads are split. What that tells me is that the people who accuse HN of being a biased hive mind are themselves biased to the point of being blind to other arguments.
> now they're boiling the frog.
That’s a myth.
> according to modern biologists the premise is false: changing location is a natural thermoregulation strategy for frogs and other ectotherms, and is necessary for survival in the wild. A frog that is gradually heated will jump out. Furthermore, a frog placed into already boiling water will die immediately, not jump out.
Interesting. I feel like this clause is violated very often by major apps:
> Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages.
Apple is basically a smartphone company at this point, and smartphone sales are plummeting. And I think they're plummeting for the same reason desktop sales plummeted. We went from a time where a new PC was a bit dated in 3 months and obsolete in 2 years, to modern times where a desktop from a decade ago is good for pretty much everything, even including high end gaming if you started with a high end card.
The exact same thing's happening to phones. I have a 6 year old phone that was cheap when it was new, and it still runs 100% of what I use my phone for, and most people use their phones for, perfectly. Tech hardware as a recurring business model only works when there's perceived significant improvements between generations. Trying to sell a few more pixels, or a fraction of a cm thinner case or whatever just isn't worth it for most people.
So, as typical with corporations in this spot, they start flailing to try to maintain revenue, let alone growth. Microsoft became a 'cloud' company paired with a side gig of spyware marketed as an OS. It'll be interesting to see what Apple transforms into.
The reason that they so often seem so is because of the massive surveillance enabling targeted ads. Ads served based on the context they appear in (eg, ads for financial services on the WSJ, or ads for diapers on a baby monitor app) do not require any surveillance or knowledge of the person they're going to be seen by in order to function.
From what I can tell, this ad was not targeted in the least: it just went out to everyone with an iPhone.
(That doesn't make it good, it just means that it doesn't specifically violate Apple's commitment to privacy.)
Google Photos, which comes installed by default on all Android phones, sends notifications asking you to print an album with your photos through a partner.
Apple has reverted to being a regular company. Everything is a potential revenue stream, and decisions are made based on next-quarter ROI. They needed the movie investment to meet the targets, so they've synergized with the Wallet team.
They have added an option to disable marketing messages in the wallet app..... in the new iOS 26 beta. which uh, really makes it look like they were not planning on doing this just this once.
I think the person who came up with this shouldn't be fired, the person who _approved_ it should be reprimanded.
There's some intersection point between who "owns" the wallet and who is coming up with ways to generate marketing revenue.
Whoever lives at that intersection point is the real shot caller here aren't they?
Imo you don't fire people for generating bad ideas, that just creates a culture of not thinking outside the box. But the person who is filtering those ideas is the critical lynch pin.
Apple employee pre, during and post Steve. I was in a lot of meetings with VPs whose tasteless suggestions were shut down immediately with the usual Steve critiques attached.
My recollection is that Eddy Cue got the most critiques, Phil Schiller the least and the rest were in between. Eddy would push back and still get shut down.
When Steve left the last time, it was knives out between these guys with Scott Forstall taking a fall as Tim Cook got ultimatums from everyone including Jony. I imagine loud voices with bad taste are pushing Tim hard. Apple can be an investor darling but Tim has needed to consider an exit and find a strong successor that knows what made Apple great in other ways.
That's just a myth, they've had way too many obvious flaws with conscious self-interested barriers to users' ability to fix bad UX for this to be even remotely true
Tim Cook is in charge. This wasn't decided in a bubble. A single person can't do this. It takes a lot of people to do this. A culture that allows this. This wasn't a mistake. It wasn't malicious. It wasn't even the first time.
Tim Cook did this, and anyone that can't put the blame on him is lying to themselves.
Editorial Channel
What the content says
+0.80
Article 12Privacy
Medium Advocacy Framing Coverage
Editorial
+0.80
SETL
+0.80
The article strongly advocates for digital privacy rights, establishing privacy as foundational and inviolable. It frames Apple's action as a fundamental violation of user privacy expectations and argues privacy perception equals technical privacy implementation in importance.
FW Ratio: 60%
Observable Facts
The article asserts: 'no company can inject an ad into your physical wallet,' establishing an absolute privacy standard that should apply to digital wallets.
The author states: 'the perception of privacy is just as important as the technical details that make something actually private,' elevating privacy perception as equal to technical privacy.
The piece argues that Apple Wallet 'ought to be sacrosanct — like the Passwords and Journal apps,' positioning privacy as inviolable and non-negotiable.
Inferences
By equating digital wallet privacy with physical wallet privacy, the author establishes an absolute, non-compromisable standard for user privacy expectations.
The author frames corporate violations of privacy perception as equally damaging to user rights as technical privacy breaches.
+0.70
Article 19Freedom of Expression
Medium Advocacy Framing Practice
Editorial
+0.70
SETL
+0.53
The article exercises and champions freedom of expression, directly criticizing a major corporation's decision. Gruber's independent voice and clear articulation of opinion exemplify free expression in action.
FW Ratio: 60%
Observable Facts
The article is authored by John Gruber and published on Daring Fireball, an independent tech commentary platform.
The author explicitly states an opinion: 'I think whoever authorized this movie ad through Wallet push notifications ought to be canned,' without qualification or editorial restriction.
The content directly critiques Apple's corporate decision from an independent voice, published without censorship.
Inferences
The independent platform enables unfiltered expression of criticism toward major corporations.
The author exercises freedom of expression by openly calling for accountability and policy consequences.
+0.40
Article 8Right to Remedy
Medium Advocacy
Editorial
+0.40
SETL
+0.40
The article advocates for accountability, calling for consequences for corporate decision-makers who violate user trust through employment termination.
FW Ratio: 50%
Observable Facts
The author states: 'I think whoever authorized this movie ad through Wallet push notifications ought to be canned,' explicitly calling for accountability through employment termination.
Inferences
The author advocates for accountability and consequences as a remedy for corporate wrongdoing against users.
+0.40
Article 28Social & International Order
Medium Advocacy
Editorial
+0.40
SETL
+0.40
The article advocates for trustworthy digital systems as foundational to user rights, arguing that Apple Wallet's integrity is necessary for users to participate in modern digital financial life.
FW Ratio: 50%
Observable Facts
The author emphasizes that trust is foundational to user expectations: 'Apple is asking us to trust this app with our finances, our identity cards, and our keys.'
Inferences
The author frames trustworthy digital infrastructure as necessary for enabling user participation in modern society.
+0.35
Article 29Duties to Community
Medium Advocacy
Editorial
+0.35
SETL
+0.35
The article frames Apple's corporate responsibility to respect user privacy expectations as a fundamental duty, arguing that violating user trust undermines the company's obligations to users.
FW Ratio: 50%
Observable Facts
The author states: 'Sending this ad is completely destructive to all the hard work other teams at Apple have done to make Apple Wallet actually private,' framing Apple's corporate responsibilities as absolute.
Inferences
The author positions corporate responsibility to respect user privacy expectations as a fundamental duty.
+0.25
Article 27Cultural Participation
Low Framing
Editorial
+0.25
SETL
+0.25
The article references F1 The Movie within a privacy context, implying that cultural consumption should be protected from commercial tracking and manipulation.
FW Ratio: 50%
Observable Facts
The article mentions F1 The Movie within a discussion of user privacy violations, framing cultural consumption as private.
Inferences
The author implies that cultural consumption should be protected from commercial tracking and manipulation.
+0.20
PreamblePreamble
Medium Framing
Editorial
+0.20
SETL
+0.20
The article invokes trust and dignity as foundational to relationships between users and technology companies, suggesting these are pre-legal human values essential to rights frameworks.
FW Ratio: 50%
Observable Facts
The article states that 'that's the bar' for user expectations of trust in Apple Wallet, establishing an absolute standard.
Inferences
The author frames human dignity and trustworthy relationships as foundational to rights in digital systems.
ND
Article 1Freedom, Equality, Brotherhood
Not directly addressed.
ND
Article 2Non-Discrimination
Not directly addressed; indiscriminate marketing mentioned but not within a discrimination/rights context.
ND
Article 3Life, Liberty, Security
Not directly addressed.
ND
Article 4No Slavery
Not directly addressed.
ND
Article 5No Torture
Not directly addressed.
ND
Article 6Legal Personhood
Not directly addressed.
ND
Article 7Equality Before Law
Not directly addressed.
ND
Article 9No Arbitrary Detention
Not directly addressed.
ND
Article 10Fair Hearing
Not directly addressed.
ND
Article 11Presumption of Innocence
Not directly addressed.
ND
Article 13Freedom of Movement
Not directly addressed.
ND
Article 14Asylum
Not directly addressed.
ND
Article 15Nationality
Not directly addressed.
ND
Article 16Marriage & Family
Not directly addressed.
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Article 17Property
Not directly addressed.
ND
Article 18Freedom of Thought
Not directly addressed.
ND
Article 20Assembly & Association
Not directly addressed.
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Article 21Political Participation
Not directly addressed.
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Article 22Social Security
Not directly addressed.
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Article 23Work & Equal Pay
Not directly addressed.
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Article 24Rest & Leisure
Not directly addressed.
ND
Article 25Standard of Living
Not directly addressed.
ND
Article 26Education
Not directly addressed.
ND
Article 30No Destruction of Rights
Not directly addressed.
Structural Channel
What the site does
+0.30
Article 19Freedom of Expression
Medium Advocacy Framing Practice
Structural
+0.30
Context Modifier
ND
SETL
+0.53
The website provides a platform for unfiltered critical commentary without editorial restriction, structurally supporting freedom of expression.
0.00
PreamblePreamble
Medium Framing
Structural
0.00
Context Modifier
ND
SETL
+0.20
The website does not structurally implement privacy infrastructure or trust mechanisms; no structural engagement detected.
0.00
Article 8Right to Remedy
Medium Advocacy
Structural
0.00
Context Modifier
ND
SETL
+0.40
The website does not structurally implement remedies or accountability mechanisms; no structural engagement.
0.00
Article 12Privacy
Medium Advocacy Framing Coverage
Structural
0.00
Context Modifier
ND
SETL
+0.80
The website is a publicly accessible blog; no structural engagement with privacy infrastructure or policy implementation.
0.00
Article 27Cultural Participation
Low Framing
Structural
0.00
Context Modifier
ND
SETL
+0.25
No structural engagement with cultural participation or protection.
0.00
Article 28Social & International Order
Medium Advocacy
Structural
0.00
Context Modifier
ND
SETL
+0.40
No structural engagement with policy or infrastructure implementation.
0.00
Article 29Duties to Community
Medium Advocacy
Structural
0.00
Context Modifier
ND
SETL
+0.35
No structural engagement with corporate governance or duty implementation.
ND
Article 1Freedom, Equality, Brotherhood
Not directly addressed.
ND
Article 2Non-Discrimination
Not directly addressed.
ND
Article 3Life, Liberty, Security
Not directly addressed.
ND
Article 4No Slavery
Not directly addressed.
ND
Article 5No Torture
Not directly addressed.
ND
Article 6Legal Personhood
Not directly addressed.
ND
Article 7Equality Before Law
Not directly addressed.
ND
Article 9No Arbitrary Detention
Not directly addressed.
ND
Article 10Fair Hearing
Not directly addressed.
ND
Article 11Presumption of Innocence
Not directly addressed.
ND
Article 13Freedom of Movement
Not directly addressed.
ND
Article 14Asylum
Not directly addressed.
ND
Article 15Nationality
Not directly addressed.
ND
Article 16Marriage & Family
Not directly addressed.
ND
Article 17Property
Not directly addressed.
ND
Article 18Freedom of Thought
Not directly addressed.
ND
Article 20Assembly & Association
Not directly addressed.
ND
Article 21Political Participation
Not directly addressed.
ND
Article 22Social Security
Not directly addressed.
ND
Article 23Work & Equal Pay
Not directly addressed.
ND
Article 24Rest & Leisure
Not directly addressed.
ND
Article 25Standard of Living
Not directly addressed.
ND
Article 26Education
Not directly addressed.
ND
Article 30No Destruction of Rights
Not directly addressed.
Supplementary Signals
How this content communicates, beyond directional lean. Learn more
Terms like 'trust-eroding,' 'destructive,' 'sacrosanct,' and 'spooked' frame the Apple decision with strong emotional valence.
appeal to fear
Hypothetical scenario: 'what if you recently bought tickets...would be completely sensible to be spooked by that, and conclude that Apple Wallet is tracking you.'
build 73de264+3rh4 · deployed 2026-02-28 13:33 UTC · evaluated 2026-02-28 13:37:02 UTC
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